The field of business-to-business (B2B) and business-to-government (B2G) marketing is undergoing rapid change. As these changes continue to evolve, they are forcing a fundamental rethinking process for CEOs and marketing executives alike. C...
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What do a Japanese company with a history of building world-class cars and America's largest food bank have in common? They both understand ...
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Professional service firms, like all B2B/B2G enterprises, need to build a sustainable model of business development. A sustainable model is ...
