For more than twenty-five years, I've worked in the profession of growing B2B companies. And for most, if not all, of that time, I have observed that the vast majority of businesses put a surprisingly weak focus on managing data quality and...
Read More➜Business Strategy
engagement
Business Growth Strategy
Zoom
virtual events
online events
participant experience
breakout sessions
event hosts
event organizer
pre-event marketing strategy
post-event follow-up
new business normal
ROI
Focus Area: Business Strategy
It’s no surprise that the pandemic-driven shift from live to virtual events has changed the way we plan, implement, and interact during meet...
sales process
marketing strategy
Focus Area: Sales
b2b
sales strategy
Business Growth Strategy
Inside Sales Strategy
Inside Sales Team
inside sales
The world of sales has been turned upside down by the COVID-19 crisis and sales professionals across the United States have found their effo...