For more than twenty-five years, I've worked in the profession of growing B2B companies. And for most, if not all, of that time, I have observed that the vast majority of businesses put a surprisingly weak focus on managing data quality and...
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sales process
CRM
customer relationship management
data quality
sales execution
contact management
Focus Area: CRM
According to industry analysis, as many as 63% of all Customer Relationship Management (CRM) system implementations fail. One reason for thi...
