In today's marketplace, developing an effective strategy to respond to changes in the competitive environment is one of the most critical challenges facing many companies. A powerful tool that can be used to overcome this is competitive int...
Read More➜Focus Area: Marketing
Business Strategy
executive communication
exit strategy
b2b business growth
competitive differentiation
market positioning
technology
NVTC
Pearson Education
strategic sale
CEO Profile Series
Kathy Clark is a visionary leader with a history of innovation in the technology industry. As the co-founder of Landmark Systems, she built ...
Focus Area: Marketing
Business Strategy
b2b business growth
selecting a business consultant
competitive differentiation
market positioning
professional services marketing
professional service firms
The professional services industry is a highly complex and rapidly changing sector. As the principal, senior partner or CEO of a business-to...