Genius solutions developed by engineering and manufacturing companies compete to get noticed, especially if you're positioning your unique product or service against an established leader. Each competing solution generates marketing buzz, w...
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For more than twenty-five years, I've worked in the profession of growing B2B companies. And for most, if not all, of that time, I have obse...
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It’s no surprise that the pandemic-driven shift from live to virtual events has changed the way we plan, implement, and interact during meet...
