As an owner, CEO or senior executive of a business-to-business (B2B) enterprise, you have many objectives to pursue: meeting customer needs, reducing operating costs, improving employee retention, and increasing revenue among others. You've...
Read More➜marketing strategy
value proposition
brand strategy
web strategy
b2g
Focus Area: Marketing
b2b
Business Strategy
startup
business leadership
leadership strategy
b2b business growth
international business
CEO Profile Series
As an international healthcare professional with more than 25 years of experience, Jim Marinucci has a clear vision for new strategies that ...
value proposition
positioning
Focus Area: Strategy
b2b
business planning
startup
Focus Area: Brand Strategy
Startup companies face many unique challenges as they seek to establish a strong position in the marketplace. As a CEO, you can guide your c...