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Contact Data Quality: The Hidden Crisis in Your CRM System
sales process
CRM
customer relationship management
data quality
sales execution
contact management
Focus Area: CRM

Contact Data Quality: The Hidden Crisis ...

According to industry analysis, as many as 63% of all Customer Relationship Management (CRM) system implementations fail. One reason for this is that salespeople often feel that the CRM system is being primarily installed simply to track an...

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