The business-to-business (B2B) selling environment has radically changed, but unfortunately many B2B companies have not changed with it. Research shows that today's B2B buyer is more educated, more sophisticated and far further down the dec...
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strategy
sales process
marketing
marketing plan
marketing strategy
value proposition
positioning
Focus Area: Marketing
Business leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the busine...
strategy
sales process
sales performance
sales training
sales coaching
sales assessment
Focus Area: Sales
Making your business-to-business (B2B) sales team successful requires a combination of adding the right people to the team; equipping them w...