The following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of...
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Government contractors today face enormous challenges. Federal budgets are shrinking. GovCon competition is dramatically increasing. Regulat...
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Marketers know intuitively that the ultimate goal of marketing is to make sales happen. And yet, oddly, marketers are often cut off from the...
