Professional selling in the business-to-business (B2B) marketplace has often boiled down to having people on the sell side who know people on the buy side. One sales person's Rolodex is another company's prospect list, or so the saying used...
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Customer Relationship Management (CRM) systems are an essential tool for every business. From major multinationals down to solo entrepreneur...
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Marketers know intuitively that the ultimate goal of marketing is to make sales happen. And yet, oddly, marketers are often cut off from the...
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