For more than twenty-five years, I've worked in the profession of growing B2B companies. And for most, if not all, of that time, I have observed that the vast majority of businesses put a surprisingly weak focus on managing data quality and...
Read More➜Business Strategy
engagement
Business Growth Strategy
Zoom
virtual events
online events
participant experience
breakout sessions
event hosts
event organizer
pre-event marketing strategy
post-event follow-up
new business normal
ROI
Focus Area: Business Strategy
It’s no surprise that the pandemic-driven shift from live to virtual events has changed the way we plan, implement, and interact during meet...
customer relationship management
business development
business relationships
LinkedIn profile
LinkedIn for business
LinkedIn connections
LinkedIn Sales Navigator
LinkedIn tips
Focus Area: CRM
With the growing importance on online relationships and virtual platforms to support business growth, the power and potential of LinkedIn ha...