Why should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of success (or survival) that your business achieves. If your brand...
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In an article today, The New York Times profiled the rising and falling fortunes of Ocean Village, a massive, brutalist multi-building housi...
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Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness custo...
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