Professional selling in the business-to-business (B2B) marketplace has often boiled down to having people on the sell side who know people on the buy side. One sales person's Rolodex is another company's prospect list, or so the saying used...
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Every CEO, VP of Sales and front-line sales manager knows that you need to regularly assess your team to know where you stand, how they are ...
branding
strategy
sales process
marketing
marketing plan
marketing strategy
value proposition
brand strategy
brand identity
CRM
sales performance
leadership
Focus Area: Brand Strategy
Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness custo...