Why should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of success (or survival) that your business achieves. If your brand...
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branding
strategy
sales process
marketing
marketing plan
marketing strategy
value proposition
brand strategy
brand identity
CRM
sales performance
leadership
Focus Area: Brand Strategy
Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness custo...
