Professional selling in the business-to-business (B2B) marketplace has often boiled down to having people on the sell side who know people on the buy side. One sales person's Rolodex is another company's prospect list, or so the saying used...
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Marketers know intuitively that the ultimate goal of marketing is to make sales happen. And yet, oddly, marketers are often cut off from the...
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In an article today, The New York Times profiled the rising and falling fortunes of Ocean Village, a massive, brutalist multi-building housi...
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