According to The Wall Street Journal, USA Today and other news organizations, corporate America is losing its taste for Chief Operating Officers (COOs). In fact, the trend toward eliminating the position is so dramatic that the Journal decl...
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Focus Area: Marketing
business software
marketing automation
customer relationship management
hubspot
Business Growth Strategy
sales effectiveness
CEO Answers Series
email marketing
stages of growth
salesforce.com
One of the most critical decisions you can make as a CEO is to select and commit to a technology platform that supports the growth objective...
marketing strategy
brand strategy
Focus Area: Marketing
Business Strategy
trademark law
registered trademark
intellectual property
brand protection
CEO Knowledge Series
Trademark law is critical to an effective business growth strategy, and a trademark is one of the most valuable brand assets that a business...