Business leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the business — tasks, issues, crises and other things that just have to get done. On the other side are all of...
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branding
strategy
sales process
marketing
marketing plan
marketing strategy
value proposition
brand strategy
brand identity
CRM
sales performance
leadership
Focus Area: Brand Strategy
Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness custo...
