For a surprising number of business-to-business (B2B) companies, marketing strategy has historically been treated as an afterthought. The theory that the right product will 'sell itself' to the market has been commonly accepted practice amo...
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Marc Berman is a lifelong entrepreneur and fourth-generation Washingtonian with a passion for building companies and communities. When seeki...
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Achieving B2B business growth is a complex and often confusing task. Many CEOs can successfully administer their company in its present stat...
