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Focus Area: Brand Strategy
Ken Schmidt on How to Harness Customer Feedback to Win the Marketplace
By Doug Wendt
A super quick read.
Aug 22, 2012
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Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness customer feedback to dominate the marketplace. Ken’s signature phrase is about the importance of focusing on your customers in building your brand:
Here is a short excerpt from Ken’s keynote presentation:
“What are you willing to do today, that’s different than what you did yesterday, for the people who can put you out of business tomorrow?”.
To learn more, please visit www.kenspeaks.com.
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Focus Area: Brand Strategy
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Focus Area: Sales
b2b
lead generation
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5 Lead Generation Strategies that Work for B2B Companies
The business-to-business (B2B) selling environment has radically changed, but .