All buyers are human and are driven by emotion. But the emotions driving buyers in the consumer vs. business markets are very different.
Consumers buy aspirationally. Businesspeople buy risk avoidance. That means you have to overcome the old adage "No one ever got fired for buying IBM," unless you happen to be IBM.
We'll help you make that happen.
B2B buyers see every new purchase decision as a risk, which is why successful companies sell trust every step of the way.
The reality of the considered sales is this: a decision process that weighs risks, opportunities and trust before the buyer will commit. That's why our strategy process carefully addresses these questions.
Understanding the markets we serve was a cornerstone of our strategy for growth, and Wendt Partners worked closely with us to leverage this.