Growth-stage B2B companies are often tempted to try and be 'all things to all people' in the markets they serve.
Even if your products or services have wide application, the fact is that your customers want and desire a tailored solution.
Zeroing in on the voice of your customer in each target market is the key to successful market focus.
Determine which markets you can serve and their future growth potential.
Consider market forecasts and emerging trends for each sector.
Evaluate each market segment in terms of your strengths and weaknesss.
Perform on-the-ground research with actual customers and prospects.
Shape and execute a growth plan that is laser-focused on these market segments.
The evidence is in: companies who sharpen their market focus consistently outperform their peers over time, for the simple reason that their customers learn they can trust them.
I found that the team at Wendt Partners truly understood how to guide me as the CEO in pursuing growth across the enterprise. Simply put, their approach works.