Initial Market Launch Gains Key Influencers for Prematics, Inc.

Initial Market Launch Success

The healthcare industry is at a crossroads. Major technology changes promise to dramatically improve patient outcomes while at the same time reducing costs. Improving prescription safety is one of the most valuable ways to achieve these two goals, and Prematics is positioned to deliver. Based in suburban Washington, D.C., the firm developed the ScriptToneSM e-prescribing platform and was ready to deploy it in the first of many national rollout markets. Prematics selected Wendt Partners to help make the firm’s initial market launch a success.

Developing and Launching Strategies

Unlike other technology providers, Prematics does not charge physicians to install or use the platform—costs are instead recovered as utilization grows through transaction agreements with payors. As a result, Prematics needed to encourage compelling adoption rates among a target market of mostly small to solo practices and develop awareness and advocacy among patient populations that would directly benefit from the ScriptTone solution. Wendt Partners worked with Prematics to develop a strategy, create a positioning plan, and launch the firm’s first market rollout. Components included aggressive media relations and editorial placement, in-person interviews with adopting physicians, case study development, and partnership strategies.

Strategic Relations Gain Allied Groups

The partnership efforts successfully connected Prematics with allied groups, including technology and healthcare industry associations, elected officials, and government agencies. A targeted public awareness campaign, branded benefit communications, speaking opportunities, and a special event and awards presentation helped ensure the success of the overall strategy. “Wendt Partners’ work was very strong and met our needs. Attention to detail was superb. Their team worked hard to make everything come together perfectly. They helped us build relationships and gain introductions to key influencers,” says Laura Ahlbin, Marketing & Communications Manager for Prematics. “Wendt Partners’ expertise in business development and strategic relationship building helped us achieve success.”