The field of catastrophic injury law is complex and incredibly demanding. It is also highly competitive. The team at Crain Brogdon LLP has stood out as a national leader through relentless dedication to trial advocacy, and needed a client acquisition model to match. They turned to HubSpot.
Selection
The legal industry is awash in software applications and systems designed to ‘meet the unique needs’ of practicing attorneys, but the
overwhelming majority of these products are under-developed and lack the depth and power ‘under the hood’ to truly drive a law firm’s growth.
That’s why Crain Brogdon LLP began examining HubSpot – they wanted a single platform for marketing, digital, content management, client
acquisition and overall communications. After considering a wide range of products and options, they recognized that HubSpot would give them
the three key components they required: a powerful platform; an easy-to-use toolkit; and the ability to customize in-depth.
Implementation
Working with Wendt Partners, the team at Crain Brogdon LLP pursued a multi-pronged approach to success with the deployment of multiple
HubSpot hubs in a unified manner, all configured specifically to meet their unique requirements. In addition, Wendt Partners provided strategic
counsel and support around the firm’s go-to-market strategy; content marketing focus; lead generation and nurturing; and media relations to
generate increased referrals as well.
Success
With a teamwide commitment to growth, Crain Brogdon found great value in the use of HubSpot and say early-stage impact from its use in the
form of greater lead generation and more precise conversion of ‘best-fit’ leads into new clients.
