Crafting cutting-edge healthcare technologies is a business with life-critical implications. Everything about the product, the process and the people has to be accurate and precise. For Dynex Technologies, moving to HubSpot provided them with an accurate and precise CRM to drive growth.
Selection
With more than seventy years of industry experience, Dynex Technologies is a global innovator in the development of automated ELISA and chemiluminescence microplate instruments. The company sells direct in the U.S. and does business through distributors in more than 120 countries worldwide. After years of struggling with Salesforce as their enterprise CRM, the team at Dynex recognized it was time for a better, cleaner, more flexible CRM and CPQ experience. They ultimately chose HubSpot CRM and DealHub CPQ, and partnered with Wendt Partners to implement this new solution.
Implementation
Working with Wendt Partners, the team at Crain Brogdon LLP pursued a multi-pronged approach to success with the deployment of multiple
HubSpot hubs in a unified manner, all configured specifically to meet their unique requirements. In addition, Wendt Partners provided strategic
counsel and support around the firm’s go-to-market strategy; content marketing focus; lead generation and nurturing; and media relations to
generate increased referrals as well.
Success
With a teamwide commitment to growth, Crain Brogdon found great value in the use of HubSpot and say early-stage impact from its use in the
form of greater lead generation and more precise conversion of ‘best-fit’ leads into new clients.
