As a leading developer of industrial milling technologies, GorillaMill is eager to bring its world-class product to as wide a market as possible. Through the power of an integrated HubSpot solution, this growing firm successfully leapfrogged its competitors.
Selection
Like many companies in the industrial marketplace, GorillaMill had many different technologies at play across their enterprise. A robust eCommerce system was one; a catalog and Product Data Management (PDM) platform was another. Meanwhile, the firm had an ERP system that was challenging for sales to work with and which provided little, if any, helpful data for marketing. Recognizing the need to tie all of this together, GorillaMill considered many solutions before settling on HubSpot as the core of their new revenue operations tech stack.
Implementation
The team at GorillaMill was extremely forward-thinking when it came to their implementation. Whereas many firms treat sales, marketing and IT requirements almost as separate projects, the team at GorillaMill unified around a single HubSpot vision from day one. With leaders representing all three leadership functions at the table from the start, Wendt Partners was able to achieve significant impact early on through this tight partnership with the client-side team. This included deploying marketing and sales capabilities together.
Success
Thanks to their investment in HubSpot, the entire team at GorillaMill found early adoption and lasting success, empowering sales team members to work more dynamically in the field and create more flexible and adaptable sales processes. The result has been a consistent year-over-year growth trajectory that has exceeded targets.
