In the agricultural commodities industry, two things allow a new entrant to stand apart: Product quality and service excellence. With a vision to achieve dramatic strength on the basis of both factors, Skagit Valley Malting chose to grow on HubSpot CRM.
Selection
Skagit Valley Malting was established by a team of visionary entrepreneurs seeking to harness the benefits of local barley farmers and a well-managed supply chain to deliver higher-quality products to the craft brewing industry competitively and with world-class service. As a young company, the firm needed a nimble CRM that could be rapidly implemented and optimized, while also integrating with their on-premise desktop edition of QuickBooks Enterprise accounting and inventory software so that order and inventory updates could be shared with the field sales team and, in turn, customers, in real time.
Implementation
The team at Wendt Partners set about configuring HubSpot CRM right from the start to be a highly customized solution tailored to the unique needs of a sales team that basically spent 90% of their time in the field, meeting with customers and providing product, shipping and order updates while also pursuing new business. By taking advantage of HubSpot’s tablet-friendly web application as well as the native iPhone and iPad mobile app, Wendt Partners also built a custom integration and UX modification to integrate key ERP data in the CRM.
Success
A sales team that can delight customers is a team that is best empowered to ask for new business. This, in turn, strengthened the firm’s reputation among prospective customers and allowed for rapid growth that led Skagit Valley Malting to invest in production capacity to go from 4,100 tons to nearly 7,500 tons of product per year, thanks to a world-class team and a world-class CRM.
