Crafting cutting-edge healthcare technologies is a business with life-critical implications. Everything about the product, the process and the people has to be accurate and precise. For Dynex Technologies, moving to HubSpot provided them with an accurate and precise CRM to drive growth.
With more than seventy years of industry experience, Dynex Technologies is a global innovator in the development of automated ELISA and chemiluminescence microplate instruments. The company sells direct in the U.S. and does business through distributors in more than 120 countries worldwide. After years of struggling with Salesforce as their enterprise CRM, the team at Dynex recognized it was time for a better, cleaner, more flexible CRM and CPQ experience. They ultimately chose HubSpot CRM and DealHub CPQ, and partnered with Wendt Partners to implement this new solution.
Thanks to Wendt Partners’ extensive experience with complex technical clients, Dynex was able to kick-start success from day one and achieve a smooth, well-structured transition from Salesforce to HubSpot while also shaping out the CPQ process flow to engage DealHub, seamlessly integrated with HubSpot. Thanks to the enterprise capabilities of HubSpot, data modeling and process flows were easily understood and aligned by the Wendt Partners team, and the use of HubSpot Operations Hub further supported this journey thanks to its enterprise data sync and data quality tools.
The journey to HubSpot has been a powerful experience for the entire Dynex team, demonstrating that when users’ needs are considered first and foremost, the resulting solution can directly result in greater sales velocity and better customer experiences.