Unfortunately, many business owners answer that critical question with a narrative centered on their own sense of pride and past accomplishment. Statements like "We've been doing this the longest", "We truly care about our clients" or "We do a really great job for our clients" are useful for motivating your team, but not for influencing your customers.
Quite simply, these answers just aren't good enough – not in a marketplace where there are numerous competitors available to your customers, each just a click or call away.
Breakthrough Brand Strategy cuts through the pat answers and gets past the mental barriers that are holding your business back. It examines your customers, your competitors and your company closely, and identifies opportunities for you to achieve breakout sales success.
By focusing on your strategy and your sales team, breakthrough brand strategy will ultimately drive your business forward. In short, brand strategy provides a solution to your most pressing sales and marketing challenges.
What can Breakthrough Brand Strategy do for your business? Companies who gain the most from breakthrough brand strategy often face one or more of these challenges:
Breakthrough Brand Strategy is centered on four key questions, each of which addresses one layer in the strategy of your business:
By focusing on these questions, Breakthrough Brand Strategy™ allows you to develop a clear vision and brand promise, as well as a dynamic value proposition, competitive differentiators, positioning statement, messaging platform and more. The result is a better, more competitive company.
Image credit: Akeg @ Flickr (Creative Commons).