Disrupting any industry takes incredible focus and determination, not to mention a world-class product that takes the market by storm. Founded by beer enthusiasts and entrepreneurs, BarTrack recognized the opportunity to be the disruptor. They leveraged HubSpot CRM to make it a reality.
As a rapidly growing startup with multiple funding rounds and more than 50 employees, BarTrack needed a CRM platform that would allow the firm to mature its delivery of the customer journey from marketing to sales and from service to support. In addition, BarTrack’s products combine innovative sensor hardware with a dynamic mobile application to deliver a powerful user experience, and so it was essential to the brand story that the customer experience match the user one. BarTrack originally selected HubSpot as a customer service platform for their team with a focus on Service Hub, but then realized they could hugely benefit from expanding their use case company-wide.
Wendt Partners met with the BarTrack team and recommended a combination of specialized services for solution architecture, system assessment, process mapping, optimization and training so that the journey toward an integrated HubSpot solution across the company would be successful.
The focus of this effort was on ensuring that every team across the organization had the ability to perform their work in HubSpot, while also having visibility that would support cross-collaboration.
Thanks to this integrated approach to the engagement relationship and the power of HubSpot’s world-class customization and integration capabilities, BarTrack was able to see significant success in every customer-facing department while continuing to drive new growth.