Drug-Free WorkPlace Solutions


Addressing drugs in the workplace requires a careful but consistent approach. Employers need to know that establishing a strong drug-free work environment empowers employees and improves the workplace culture. The first challenge is to confront a sensitive topic without focusing solely on the penalties associated with being 'caught'. And the second challenge is to help employers not only establish effective drug-free workplace programs, but maintain and improve them over time, as well. Overcoming both of these factors requires a new, employer-friendly approach that emphasizes training, employee involvement and ease-of-administration.

After having decided to reposition an existing drug-free workplace offering while transitioning from an in-person training and deployment model to the potential benefits of an online approach, the team behind Drug-Free WorkPlace Solutions selected Wendt Partners to serve as a strategic counsel as well as a single-source execution team. Wendt Partners advised and facilitated the entire process, including name selection, logo and identity development, brand system design and messaging to market. In addition, a completely integrated value proposition was devised that Wendt Partners then customized for six specific target markets in the business-to-business arena. New learning materials -- including scripts and visuals for more than forty-five individual training videos -- were produced.

With the strategy and content firmly established, Wendt Partners then moved into execution. A complete online environment was designed and built for the new program, including a public-facing website; member registration and e-commerce system; online learning application; and administrative tools for employers and program personnel. This state-of-the-art platform then served as the centerpiece of a restructured service offering consisting of five integrated services. Deliverables included print materials, direct mail, video production, trade show displays, an interactive mini-DVD, workplace posters, billboard and outdoor designs, and the editorial, photography and design for a new business magazine, targeted at executive audiences. The results? Dramatic increases in market interest, a steady stream of new leads, and the rapid acquisition (and retention) of new members.


Business-to-Business, Education, Nonprofit, Technology, Workforce Development


Strategic Consulting, Branding & Messaging, Organizational Development, Integrated Communications

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Wendt Partners assisted us in re-branding our workplace program and created a new campaign that successfully communicated our message. To accompany our new program, they developed an interactive website that gives our clients access to all of our services online -- and provided outstanding customer support along the way.
Melissa Rau, Business Development Director, Drug-Free WorkPlace Solutions

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