Capital Area Intermediate Unit

situation
strategy
solution

Regional education service agencies operate in a paradox. They provide much of the infrastructure that is essential to every school in an entire community, from teacher development to technology deployment. Yet they generally operate quietly, in the background, and away from public awareness and familiarity. The Capital Area Intermediate Unit realized that being outside of the public eye also presented them with the risk of being distant from public support, and decided to focus on creating a new strategy that would position the organization as the region’s leader in achieving educational excellence.

The CAIU hired Wendt Partners to support four related needs: strategic planning, branding, interactive and communications. Wendt Partners met with the senior leadership team and helped them think differently about how their mission could allow the CAIU to benchmark the region’s educational progress by looking at the region as a whole, and then analyzing their operations in light of external opportunities. In cooperation with Amy C. Morton, Executive Director, Wendt Partners captured the essence of the CAIU’s new mission statement in a comprehensive brand identity and communications strategy. In addition, Wendt Partners developed the design and functional plan for a new website, and created processes to help the 600+ employee organization “pull” newsworthy stories from across 24 member school districts to create a consistent messaging platform.

The new, mission-driven visual identity helped the CAIU establish its leadership role and the new, award-winning website provided dynamic functionality. In addition, the CAIU has harnessed major events to generate strong press coverage and public support. Concurrently, Wendt Partners’ approach to strategic planning offered new messages that are achieving impact. In just one example, the enhanced strategy enabled the CAIU to dramatically increase participation in a critical guest teacher certification program. “The internal and external response to the changes Wendt Partners helped us make has been outstanding,” says Amy C. Morton, Executive Director. “Their thinking, probing and investigating of who we are has led us to a better strategic plan, and we are continually focused on the questions which drove their facilitation and the success of our rebranding.”

Sectors:

Education, Nonprofit

Services:

Strategic Consulting, Branding & Messaging, Organizational Development, Integrated Communications

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Their thinking, probing and investigating of who we are has led us to a better strategic plan, and the internal and external response to the changes Wendt Partners helped us make has been outstanding.
Amy C. Morton, Executive Director, Capital Area Intermediate Unit

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