Market Opportunity Analysis

Strategy Services:
Market Opportunity Analysis

  • Environmental scan
  • Competitive benchmarking
  • Market economics
  • Positioning strategy
  • Growth models and options

Taking a thorough look at the marketplace will give you fresh insights and new opportunities to pursue growth. Perhaps you're serving a legacy segment that is experiencing lower margins while an emerging niche presents new territory where you can gain a stronger position. Market opportunity analysis also examines competitive positioning, market economics, cost of market entry, and models for growth such as internal expansion, mergers, acquisitions and repositioning.

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