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Wendt Partners Joins Regional Leaders Building Blue Oceans

Blue Ocean Entrepreneurship Competition Coming on April 23, 2016

1/24/2016

Washington DC - Douglas Wendt, founder and senior partner with Wendt Partners, has again been selected to serve as a workshop leader and pitch evaluator for the 2016 edition of the nationally recognized Blue Ocean Entrepreneurship Competition.

The 2015 program will be held on Saturday, April 23, 2016 at Centennial High School in Howard County, Maryland. The Blue Ocean Entrepreneurship Competition is in its third year, having been established by Nicholas Benavides and a team of students affiliated with the Future Business Leaders of America (FBLA) at Centennial High School in Ellicott City, MD.

The initial competition attracted national and international press coverage and has been highlighted by W. Chan Kim and Renee Mauborgne, the co-authors of the renowned book, Blue Ocean Strategy.

The concept behind Blue Ocean Strategy is that most companies focus their strategic energy on carving out a space in the market by working around and amongst their competitors (which the authors refer as "red ocean" strategy), rather than identifying new and emerging opportunities in the marketplace where competition is not yet established ("blue ocean" strategy).

For the 2016 program, Mr. Wendt will be leading a workshop session entitled Marketing Strategy the Blue Ocean Way. The 45-minute interactive workshop will cover the following key topics:

Mr. Wendt is an accomplished speaker and workshop leader, having presented or moderated programs for SmartCEO, the Tower Club and numerous other regional and national audiences. He is also an adjunct faculty member in communications strategy at American University.

The 2016 Blue Ocean Entrepreneurship Competition will conclude with a dinner and keynote presentation by Professor Renee Mauborgne, co-author of Blue Ocean Strategy, followed by an awards ceremony. Wendt Partners will also join companies such as Howard Hughes, BGE-Exelon, VentureBoard and LaunchGen as a sponsor of the 2016 program. 

To learn more about the program, please visit www.blueoceancompetition.org.

 

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