News & Events
Wendt Partners Grows Organizational Development Practice
Recent Engagements Address Restructuring Strategy, Executive Coaching and Capacity Building
8/20/2009
Wendt Partners, an award-winning leadership communications consultancy with offices in Washington, D.C. and Pennsylvania, announced signficant growth in the firm's organizational development practice during the last two quarters.
In the present economic and public policy climate, business and nonprofit leaders are increasingly recognizing the need to enhance their leadership skills and strengthen the professional development of their teams in order to ensure the continued success of their brands. This integration of brand strategy with organizational development has been a hallmark of Wendt Partners' unique service offering, and is increasingly sought after by the firm's clients.
In a number of recent nonprofit engagments, Wendt Partners provided executive coaching support for full-time staff including agency executive directors and other key personnel, at their request or at the direction of board leadership. Organizational culture assessments and governance capacity building services have also been utilized, involving board members and executive committee leaders. The ultimate impact of these services has been to drive a strategic rethinking -- and in some cases, restructuring -- of the clients' organizations.
In addition, a leading business-to-business client of the firm has expanded its engagement to assign Wendt Partners the responsiblity to develop and execute a staff professional development and training program directly tied to the company's strategic branding and marketing plans, which were also created by Wendt Partners. This program is being developed to support the client firm as it grows into new markets and expands nationwide through a dynamic replication strategy, and includes culture assessment, an onboarding program and a strategic staffing plan. Another business-to-business client from a Fortune 500 technology company hired Wendt Partners to assist in public speaking coaching and preparation for a major international presentation, focusing on individual skills development and leadership confidence building.
This increasing recognition of the need to enhance leadership skills as a first step toward brand sustainability -- and as a driver for rethinking strategy, finances and market direction -- is allowing forward-thinking organizations to respond to the current environment in ways that provide a positive direction despite the downturn, and make hard decisions easier to execute because they are rooted in a fully re-thought strategy and refined priorities.
"Clients are coming to Wendt Partners not only to help them define their brand, but also to help them define the vision and direction that their brand represents," says Douglas Wendt, president of Wendt Partners. "Increasingly, we are being approached to perform confidential engagements in which honest assessments, close collaboration with client personnel, and a readiness to make tough decisions are part of the work plan. We are honored that these clients are indicating in their feedback that the Wendt Partners process truly works, and is helping them prepare for the future proactively and positively, even if they have to make difficut decisions along the way."
The Wendt Partners organizational development offering encompasses human capital strategy, training and development programs and leadership development and coaching support -- all tied closely to the other three services the firm provides: strategic consulting, branding & messaging and integrated communications.
To learn more about organizational development services offered by Wendt Partners and explore an extensive case story library showcasing best practices and powerful strategies, go to: www.wendtpartners.com/services/organizational-development.cfm.
