Tourism
Tourism leaders today must concern themselves with developing a product, creating a compelling brand, and organizing their assets in ways that appeal to increasingly diverse visitor audiences. In addition, tourism is expected to function as a driver of economic development and support the enhancement of a community's recreational, cultural and lifestyle offerings so that today's visitors can become tomorrow's residents. Wendt Partners knows firsthand how the integration of tourism, economic development and destination marketing can make these goals into realities.
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Selected Clients: Tourism
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we develop destinations
In working with tourism clients, Wendt Partners begins by recognizing that a community is a multifaceted asset that appeals in different ways to different audiences. As a result, the key to destination development success rests not in trying to be all things to all people, but rather in trying to be a very valuable thing to very specific people. The hard part is that destination leaders must make choices, deciding what assets are best-positioned to support a brand that will be successful.
We work with destination leaders to identify and package tourism assets and opportunities, while we also remain cognizant of the delicate balance between a workable marketing strategy - and the identity or self-perception of a community’s own residents and civic leaders. By working with a wide range of stakeholders and investigating programs, designations, funding opportunities and new partnerships, we help tourism organizations create a business model that strengthens their communities and creates destination experiences that last.
Review our case stories for tourism clients by clicking here.
Our Approach
