Case Statement
Organizational leadership today, more than ever, is about effective communication. Aggressive journalism, instant blogging, the ever-shortening news cycle and increasing public scrutiny mean that leaders must have a complete command of their communication teams and tools.
In the past, this was accomplished through centralized control, narrowly designated channels for 'official' communication, and carefully staged interaction with stakeholders and the media. While prudence and care are still the essential currency of credibility, today these must be matched by honesty, openness and a consistent effort to display a fair and frank personal response to each day's leadership challenges. In today's era of 'instant information', the lights have never been brighter, and the stakes have never been higher.
At Wendt Partners, we believe that most leaders run into communication problems, breakdowns or crises not because they intend to 'spin' the truth or speak conflicting messages privately to different audiences -- but because they don't have a strong enough process in place to build the essential links across their stakeholders that can keep everyone focused in the same direction. This lack of clear connections can be equally detrimental to public, private and nonprofit organizations.
Into this gap, we offer a unique methodology that we call integrated leadership communication. In this model, the organizational leader is supported by a team that builds and maintains a dynamic system of words, ideas, relationships and resources that collectively create ever-stronger bonds between leaders and their employees, board members, partners, investors, donors, customers and communities. We do this by bringing together four essential leadership services that, when integrated effectively, have a far more meaningful and lasting impact than they do if pursued separately. When a leadership message that is crafted in board meetings is also the same message that is deployed through employee work teams, and when outreach efforts take the ideas and insights of outside stakeholders and feed them carefully into a process of constant refinement and 'sharpening' of the organizational mandate -- then, incredible things can happen. While no model of leadership can account for every factor and permutation, we believe that our approach more effectively prepares leaders to think their way clearly through the challenges of leadership and then communicate that thinking to others in ways that encourage and inspire.
To learn more, explore our process roadmap or read more about our approach to client engagements. Then contact us to begin a dialogue about how integrated leadership communication can help you implement innovation in your organization.
Our Approach
